Content Marketing Strategy in 2017 | DigitalQlick

In This blog, we will discuss CONTENT STRATEGY and CONTENT MARKETING STRATEGY on given SCENARIO (Like and Share our blog, and comment if you need any help, Cheers)

Scenario:

 A startup is releasing an app that provides training in cyber security from basics to advanced levels.

1.      What would be the outline of the content marketing strategy that would proceed with?

2.      What channels would you use and why?

3.      What channels would you use and why?

-----------Solution-----------

Content Strategy:

Keeping mind it is start up and targeting the right audience with informative content is a key to becoming thought leader in ‘cyber security’ industry. Based on research into newly launched app and strategy that is been deployed with success, I will recommend following flow for content marketing strategy

3D CONTENT STRATEGY

·         Mapping to Pain Point

·         Mapping appropriate content

·         Mapping to buy cycle

Basically, there are two types to brought a customer to an app on GOOGLE PLAY STORE or APPLE STORE.

1^st is through outbound marketing – it is the direct message to prospect customers through various channels like email, phone call, text messages, etc.
2^nd is through Inbound Marketing – Now, it is interesting, because customers who are drive from inbound channels such as client marketing, guest blogging, social media engagement are more loyal compared to clients generated from outbound marketing strategy.

3 Dimensions in B2B Content Marketing Strategy

1.      Segmentation

Content that is not appealing to customer or prospect customer is time and resources wasted spent on content writing.

In general, we all know that our message needs to be written for the right purpose and for right audience or reader, but the majority of content writer fails to lack in the segmentation of their reader audience.

It is only because they are too stick to writing job and do not relate their work to research background.

I will first help you segment your prospect customers based on their interest and platform they most engaged in and other related factors for content marketing strategy. Furthermore, in the segmentation of reader/audience their pain points, digital signals would be highlighted.

2.      The buying Cycle

According to Digital Qlick research group:

“Today’s prospect are more loyal to thought leader and tend to use their advice in all their B2B activity. Therefore it is crucial to building you brand as a thought leader through understanding what is prospect customer is after through keyword research and SEO techniques in your B2B content”.

For ‘Cyber Security’ app our aim would be to reach audience and prospect customer with online trust through content marketing that understands their pain point and converts them into a loyal reader for solutions they are looking for.

Using customized content for a lead generation, specifically with the focus on providing the solution to real time problems give an organization an edge over other competitors in completing successful buying cycle/sales cycle.

3.      Content type

A fresh approach and Fresh message are like a freshly baked bakery that we all like and ask for every time.

Similarly, approach towards content needs to be fresh so reader learn and explore new concepts and find solution to their problems in such way that is loved and liked by mass majority

Based on 3 elements content is decided, these are

·         Behaviour

·         Issue/Pain Point

·         Choice

Campaigns Process

·         Problem Solving Theme (to gain loyalty)

·         Question and answer theme (to engage audience)

·         Promotional Content Theme (for mass sharing)

Digital Content Marketing Channels

Prospect customer are now more than ever control of companies as they attract and retain their prospect through engaging content and keep them loyal by analyzing their liking and disliking analytics. Following channels I would use to get loyalty and engagement from prospect customers:

·         Facebook

·         Reddit

·         Pinterest

·         Stumble Upon

·         Facebook

·         LinkedIn

·         Community Groups on Social Media Channels

·         Affiliate Marketing

Need help in CONTENT WRITING that is for your business growth and loyal customer, contact me today at:

g.ammar@ymail.com