Social networking is beneficial for society

The importance of social networking through channels like Facebook, Google, and Twitter could not be overlooked. Facebook alone has about 1.11 billion monthly actively users that are continuously increasing on daily basis, which strongly indicates the increasing importance of social networking (Cheung, 2017, p.12).

Firstly, social media networking have brought global networking into life through social media channels. We can see benefits of business expansion through social networking. Particularly small societies who tend to live in boundaries of their own countries or geographical area are now more connected than ever to their own and other societies. Through Gotomeetign.com, Skype chat, and Face book Messenger they are now more interactive and informative than ever. Families and friends across globe easily get socially interact with available social media channels.

This would have not been possible without social media channels advancement if we look and compare it in from last 20 years. According to Jesica (2012, p. ) more than 94% of businesses with marketing department are using social media channels to stay in connection with their customers and general public and almost 60% of marketer are now devoting full time of their job to keep connection socially with their customers. We can now understand the need of social networking and social media sites to stay socially active in today’s time for better engagement and become socially responsible in businesses.

Engaging young generation through social networking for learning

According to Social media marketing industry report carried out by socialmediaexaminer.com in 2012 more than 43% of people aged between 20-29 years are spending more than 10 hours on social media networking to stay in touch with their friends and family. Whereas from business prospective, marketer have focused on building societies through corporate Social responsibility and for this are now fully focusing on social media channels to strengthen the networking between then and there targeted societies. In this way societies actively evolving on social media channels not only engaging with their family and friends across globe but also they tend to find useful and informative information marketed by responsible business to keep them informed about their health and lifestyle on daily basis. Social networking sites provide an excellent platform for building new relationships (Cheung, 2017). Social networking engagement into younger ones in society plus learning engagement through social networking is an important part to become socially responsible citizen.

Non-profits are seeing the benefits of using social media for their awareness campaigns

Social networking enables us from current happenings arougd the world and let us connects with global community with our vision and opinions on social platforms. In general communities with social networking seen as increasing in patience and humanity through social media engagement for an example earthquake in took place Haiti have gathered all communities on one social platform from around the world and people of all ages were sharing their condolence for loss of Haiti residents and sending their contribution for people in trouble at that place (Gurman, 2015). Through # Hashtag people on social network find related events and content and shape a new community with similar interest.

So we could say that socially networking have enabled our communities become more focused on humanitarian cause and are helping each other with continuous social interactions taking place online. Whereas learning new cultures an interaction with different societies while preserving ones’ own values have been another important aspect playing a vital role in socially interactive community platforms such as Twitter, Facebook.com, youtube.com, etc.

Finding Connections

Contemporary social technologies are used by hundreds of millions of users, available for free, and are engaging and fun to use, making them appropriate to be harnessed for teaching and learning and in particular to enhance social interactions (Hamid, 2017). People tend to forget about friends to whom they have met or have studies together in their O and A levels similarly international students and business individuals tends to find different meeting and then have no medium to stay in contact, well that was the scenario if we look into past 20 years, when people and societies were not known about social media channels. Now a day’s people from all societies are finding and connecting with similar interest on social groups and particularly finding interested contact and their old friends online by visiting recent place visited or school studied, etc. In this way societies are much more connected than ever and the benefit of have been tremendous as they connect with each other on daily basis form casual meet up or parties to live better lives.

Social Networking with customers

One the other hand, businesses have used social engagement channels to collectively gather interest from different societies and make them socially interactive at different online platform like running a contest online to vote for favorite actor or through posting General Knowledge questionnaire. Affect-driving features of social networking sites, such as FACEBOOK applications embedded with mini-games, coupons, interesting articles, or videos, encourage users to participate (Cheung, 2017). In this regard socially connected societies get experience; engagement and learning with trending affairs while business keep their prospect customers loyal to their brand.